Digital solutions are tools that make use of technology to streamline processes and open new avenues for customer interaction. They can help businesses stay competitive, meet customer needs more effectively, or accelerate growth. However, identifying and selecting the right ones requires careful planning. Here are a few key aspects you should take into consideration when selecting an advanced digital business solution.
Many digital solutions are a combination of cutting-edge technology and scalable which allows them to expand and change with the business. However, this flexibility comes with costs. It’s not common for successful solutions to result in demands for more services, greater personalization and more variation. The challenge for businesses that are digital is to embrace complexity and add real value, while avoiding unnecessary complexity.
Complex digital solutions can automate routine tasks, which can reduce the amount of time that employees devote to tedious administrative tasks so that they can concentrate on more important online storage offering robust data protection tasks. They can also improve data management and facilitate more accurate decision-making through real-time monitoring of information. These solutions can also reduce costs and make scaling up the company simpler.
Articulating the significance of these abstract capabilities is a problem for sales professionals. They must have a strategy that explains how the solutions will deliver tangible rewards to specific customers’ requirements. They also need to be able to modify their value offering to meet the changing demands of customers. Jeanne Ross is a principal research associate at the MIT’s Center for Information Systems Research, and coauthor of Designed for Digital : How to plan Your Company for Sustained Profit (The MIT Press 2019). Follow her on Twitter @mit_cisr.